top of page

PRIVACY POLICY

Preamble

With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).

Table of Content

  • Preamble

  • Controller

  • Overview of the processing operations

  • Relevant legal bases

  • Transfer of personal data

  • International data transfers

  • General information on data storage and erasure

  • Rights of the data subjects

  • Business services

  • Providers and services used in the course of business activities

  • Payment procedures

  • Provision of the online offering and web hosting

  • Use of cookies

  • Special notes on applications (apps)

  • Registration, login and user account

  • Blogs and publication media

  • Contact and request management

  • Communication via messenger

  • Video conferences, online meetings, webinars and screen sharing

  • Newsletter and electronic notifications

  • Promotional communication via e-mail, post, fax or telephone

  • Surveys and polls

  • Web analysis, monitoring and optimization

  • Online marketing

  • Presence in social networks (social media)

  • Plug-ins and embedded functions and content

  • Modification and updating

Responsible person

Bettina Böttcher

 

Art of Travel GmbH

Valley 2680331 Munich

 

Authorized representatives:

Norbert Pokorny

 

E-mail address: n.pokorny@artoftravel.de

 

Imprint: https://www.artoftravel.de/impressum

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

  • Types of data processed

  • Inventory data.

  • Payment data.

  • Location data.

  • Contact data.

  • Content data.

  • Contract data.

  • Usage data.

  • Meta, communication and process data.

  • Image and/or video recordings.

  • Sound recordings.

  • Contact information (Facebook).

  • Event data (Facebook).

  • Log data.

Categories of data subjects

  • Beneficiaries and clients.

  • Employees.

  • Interested parties.

  • Communication partners.

  • Users.

  • Business and contractual partners.

  • Participants.

  • Persons depicted.

  • Third parties.

  • Customers

Purposes of the processing

  • Provision of contractual services and fulfillment of contractual obligations.

  • Communication.

  • Security measures.

  • Direct marketing.

  • Reach measurement.

  • tracking.

  • Office and organizational procedures.

  • Remarketing.

  • Conversion measurement.

  • Click tracking.

  • Target group formation.

  • Organizational and administrative procedures.

  • Content Delivery Network (CDN).

  • Feedback.

  • Surveys and questionnaires.

  • Marketing.

  • Profiles with user-related information.

  • Provision of our online services and user-friendliness.

  • Information technology infrastructure.

  • Public relations.

  • Sales promotion.

  • Business processes and business management procedures.

Relevant legal bases

Relevant legal bases according to the DSGVO: Below you will find an overview of the legal bases of the DSGVO on the basis of which we process personal data. Please note that in addition to the provisions of the DSGVO, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 para. 1 sentence 1 lit. a) DSGVO) - The data subject has given their consent to the processing of their personal data for one or more specific purposes.

  • Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) DSGVO) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c) DSGVO) - Processing is necessary for compliance with a legal obligation to which the controller is subject.

  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO) - processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. These include, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG).

In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. The data protection laws of the individual federal states may also apply.

Relevant legal bases under the Swiss Data Protection Act: If you are located in Switzerland, we process your data on the basis of the Swiss Federal Act on Data Protection (“Swiss DSG” for short). Unlike the DSGVO, for example, the Swiss DSG does not generally require that a legal basis for the processing of personal data be specified and that the processing of personal data be carried out in good faith, lawfully and proportionately (Art. 6 para. 1 and 2 of the Swiss DSG). In addition, personal data will only be obtained by us for a specific purpose that is recognizable to the data subject and will only be processed in a manner that is compatible with this purpose (Art. 6 para. 3 of the Swiss DSG).

Note on the applicability of the DSGVO and Swiss DSG: This data protection notice serves to provide information in accordance with both the Swiss FADP and the General Data Protection Regulation (DSGVO). For this reason, please note that the terms of the DSGVO are used due to the broader geographical application and comprehensibility. In particular, instead of the terms “processing” of “personal data”, “overriding interest” and “sensitive personal data” used in the Swiss DPA, the terms “processing” of “personal data”, “legitimate interest” and “special categories of data” used in the DSGVO are used. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss DSG within the scope of application of the Swiss DSG.

Transmission of personal data

As part of our processing of personal data, it may be transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

Data transfer within the group of companies: Data transfer within the group of companies: We may transfer personal data to other companies within our group of companies or grant them access to it. This data transfer takes place on the basis of our legitimate business and commercial interests. This includes, for example, improving business processes, ensuring efficient and effective internal communication, optimizing the use of our human and technological resources and enabling us to make informed business decisions. In certain cases, the transfer of data may also be necessary in order to fulfill our contractual obligations, or it may be based on the consent of the data subjects or legal permission.

Data transfer within the organization: We may transfer personal data to other departments or units within our organization or grant them access to it. If the data transfer is for administrative purposes, it is based on our legitimate business and economic interests or takes place if it is necessary to fulfill our contractual obligations or if the consent of the data subjects or a legal permission exists.

International data transfers

Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this only takes place in accordance with the legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 DSGVO), this serves as the basis for the data transfer. Otherwise, data will only be transferred if the level of data protection is otherwise ensured, in particular through standard contractual clauses (Art. 46 para. 2 lit. c) DSGVO), express consent or in the case of contractual or legally required transfer (Art. 49 para. 1 DSGVO). In addition, we will inform you of the basis for third country transfers with the individual providers from the third country, whereby the adequacy decisions take precedence. Information on third country transfers and existing adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

As part of the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognized the level of data protection for certain companies from the USA as secure within the framework of the adequacy decision of 10.07.2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/. As part of the data protection information, we will inform you which service providers we use are certified under the Data Privacy Framework.

Disclosure of personal data abroad: In accordance with the Swiss DSG, we only disclose personal data abroad if adequate protection of the data subjects is guaranteed (Art. 16 Swiss DSG). If the Federal Council has not determined adequate protection (open list), we take alternative security measures. These may include international contracts, specific guarantees, data protection clauses in contracts, standard data protection clauses approved by the Federal Data Protection and Information Commissioner (EDÖB) or internal company data protection regulations recognized in advance by the EDÖB or a competent data protection authority in another country. According to Art. 16 of the Swiss DPA, exceptions may be made for the disclosure of data abroad if certain conditions are met, including consent of the data subject, performance of a contract, public interest, protection of life or physical integrity, data made public or data from a register provided for by law. These disclosures are always made in accordance with legal requirements. As part of the so-called “Data Privacy Framework” (DPF), the Swiss have recognized the level of data protection for certain companies from the USA as secure as part of the adequacy decision of 07.06.2024. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/. As part of the data protection information, we will inform you which service providers we use are certified under the Data Privacy Framework.

Special features when traveling to the USA: Due to a US federal law on internal security and combating terrorism, airlines are obliged to provide the US immigration authorities with the flight and reservation details of each individual passenger before they enter the country. Without this data transfer, entry into the USA is not possible. This data is collected by the US Customs and Border Protection (CBP) and can only be forwarded to other authorities in individual cases.

General information on data storage and deletion

We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are revoked or there is no further legal basis for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. There are exceptions to this rule if legal obligations or special interests require longer storage or archiving of the data.

In particular, data that must be stored for commercial or tax law reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.

Our data protection information contains additional information on the retention and erasure of data that applies specifically to certain processing operations.

 

If there is more than one indication of the retention period or deletion period for a date, the longest period is always decisive.

 

If a period does not expressly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the deadline is the date on which the termination or other termination of the legal relationship takes effect.

 

We only process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, for the reasons that justify its storage.

 

Further information on processing processes, procedures and services:

  • Retention and deletion of data: The following general periods apply to retention and archiving under German law:

  • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the work instructions and other organizational documents necessary for their understanding, accounting vouchers and invoices (§ 147 para. 3 in conjunction with para. 1 no. 1, 4 and 4a AO, § 14b para. 1 UStG, § 257 para. 1 no. 1 and 4, para. 4 HGB).

  • 6 years - Other business documents: commercial or business letters received, reproductions of commercial or business letters sent, other documents insofar as they are of significance for taxation, e.g. Hourly wage slips, company accounting sheets, calculation documents, price markings, but also payroll accounting documents, insofar as they are not already accounting documents and cash register strips (§ 147 para. 3 in conjunction with para. 1 no. 2, 3, 5 AO, § 257 para. 1 no. 2 and 3, para. 4 HGB).

  • 3 years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights and to process related inquiries based on past business experience and standard industry practices are stored for the duration of the regular statutory limitation period of three years (Sections 195, 199 BGB).

Rights of the data subjects

Rights of data subjects under the DSGVO: As a data subject, you are entitled to various rights under the DSGVO, which arise in particular from Art. 15 to 21 DSGVO:

  • Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) DSGVO, including profiling based on those provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.

  • Right to withdraw consent: You have the right to withdraw your consent at any time.

  • Right of access: You have the right to obtain confirmation as to whether or not personal data concerning you is being processed and to obtain information about this data and further information and a copy of the data in accordance with the legal requirements.

  • Right to rectification: You have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you in accordance with the legal requirements.

  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the legal requirements.

  • Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.

  • Complaint to the supervisory authority: In accordance with the statutory provisions and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you are habitually resident, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the DSGVO.

Business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”), in the context of contractual and comparable legal relationships and related measures and with regard to communication with the contractual partners (or pre-contractual), for example to respond to inquiries.

We use this data to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any updating obligations and remedies in the event of warranty and other service disruptions. In addition, we use the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations and the company organization. We also process the data on the basis of our legitimate interests both in the proper and efficient management of our business and in security measures to protect our contractual partners and our business operations from misuse, threats to their data, secrets, information and rights (e.g. to involve telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about other forms of processing, such as for marketing purposes, as part of this privacy policy.

We inform the contractual partners which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, by special marking (e.g. colors) or symbols (e.g. asterisks or similar), or personally.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal archiving reasons (e.g. for tax purposes, generally ten years). We delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.

  • Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contact data (e.g. postal and email addresses or telephone numbers); Contract data (e.g. subject matter of the contract, duration, customer category); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click intensity and frequency, device types and operating systems used, interactions with the website operator and the time of creation). B. information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). Log data (e.g. log files relating to logins or the retrieval of data or access times).

  • Data subjects: Service recipients and clients; interested parties; business and contractual partners; customers; communication partners; users (e.g. website visitors, users of online services). Third parties.

  • Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; communication; office and organizational procedures; organizational and administrative procedures; business processes and business management procedures; security measures; provision of our online services and user-friendliness; marketing. Sales promotion.

  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.

  • Legal basis: Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) DSGVO); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) DSGVO). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO).

Further information on processing processes, procedures and services:

  • Travel and tourism management: We process our customers' data to enable them to plan, book and carry out trips and related tourism services. The required information is marked as such in the context of travel booking, planning or comparable contract conclusions and includes the information required for service provision and billing as well as contact information in order to be able to hold any consultations. Insofar as we receive access to information from customers or other persons, we process this in accordance with the legal and contractual requirements; legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), Legal obligation (Art. 6 Para. 1 S. 1 lit. c) DSGVO), Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) DSGVO).

  • Travel-related services: We process the data of our customers and prospective customers (uniformly referred to as “customers”) in accordance with the underlying contractual relationship. We may also process information on the characteristics and circumstances of persons or items belonging to them if this is necessary in the context of the contractual relationship. This may include, for example, information on personal circumstances, movable property and the financial situation, and it may be necessary for us to process special categories of data within the meaning of Art. 9 para. 1 GDPR, in particular information on a person's health, as part of our assignment. Processing is carried out in order to protect the health interests of customers and otherwise only with the consent of the customer.if required for the fulfillment of the contract or by law, or consented to by customers or based on our legitimate interests, we disclose or transmit the customer's data, e.g. to the service providers involved in the fulfillment of the travel services; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) DSGVO).

  • Customer account: Customers can create an account within our online offering (e.g. customer or user account, “customer account” for short). If it is necessary to register a customer account, customers will be informed of this and of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration process and subsequent logins and use of the customer account, we store the IP addresses of customers together with the access times in order to be able to prove registration and prevent any misuse of the customer account. If the customer account has been terminated, the customer account data will be deleted after the termination date, unless it is stored for purposes other than provision in the customer account or must be stored for legal reasons (e.g. internal storage of customer data, order processes or invoices). It is the customer's responsibility to back up their data when the customer account is terminated; legal bases: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO).

  • Customer management and customer relationship management (CRM): Procedures required in the context of customer management and customer relationship management (CRM) (e.g. Customer acquisition in compliance with data protection regulations, measures to promote customer loyalty and retention, effective customer communication, complaint management and customer service with consideration of data protection, data management and analysis to support the customer relationship, administration of CRM systems, secure account management, customer segmentation and target group formation); legal bases: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO).

  • Marketing, advertising and sales promotion: Procedures required in the context of marketing, advertising and sales promotion (e.g. market analysis and target group determination, development of marketing strategies, planning and implementation of advertising campaigns, design and production of advertising materials, online marketing including SEO and social media campaigns, event marketing and trade fair participation, customer loyalty programs, sales promotion measures, performance measurement and optimization of marketing activities, budget management and cost control); Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Providers and services used as part of our business activities

As part of our business activities, we use additional services, platforms, interfaces or plug-ins from third-party providers (“services” for short) in compliance with legal requirements. Their use is based on our interests in the proper, lawful and economic management of our business operations and our internal organization.

 

  • Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and contributions and the information relating to them, such as information on authorship or time of creation). Contract data (e.g. subject matter of the contract, term, customer category).

  • Data subjects: Service recipients and clients; interested parties; business and contractual partners. Employees (e.g. employees, applicants, temporary staff and other employees).

  • Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; Office and organizational procedures. Business processes and business management procedures.

  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.

  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO). Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) DSGVO).

Further information on processing processes, procedures and services:

  • DATEV: Software for accounting, communication with tax advisors and authorities and with document storage; Service provider: DATEV eG, Paumgartnerstr. 6 - 14, 90429 Nuremberg, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.datev.de/web/de/mydatev/datev-cloud-anwendungen/; Privacy Policy: https://www.datev.de/web/de/m/ueber-datev/datenschutz/; Data processing agreement: Provided by the service provider. Basis for third country transfers: Switzerland - adequacy decision (Germany).

  • HubSpot CRM: Management of customer contacts, tracking of sales activities, automation of marketing campaigns, analysis of sales data, creation and management of email campaigns, integration with other tools and platforms, management of customer support requests, AI-powered content generation, personalized email creation, predictive sales forecasting, automated workflow descriptions and AI chatbots for customer interaction; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal basis: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/de/privacy-policy; Data processing agreement: https://legal.hubspot.com/dpa. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Data Privacy Framework (DPF).

Payment procedures

As part of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively referred to as “payment service providers”).

The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to check identity and creditworthiness. Please refer to the payment service providers' terms and conditions and data protection information.

Payment transactions are subject to the terms and conditions and data protection notices of the respective payment service providers, which can be accessed on the respective websites or transaction applications. We also refer to these for further information and the assertion of rights of revocation, information and other rights of data subjects.

  • Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, duration, customer category); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Meta page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). Contact data (e.g. postal and email addresses or telephone numbers).

  • Data subjects: Service recipients and clients. Business and contractual partners.

  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; business processes and business management procedures. Office and organizational procedures.

  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.

  • Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) DSGVO). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO).

Further information on processing processes, procedures and services:

Provision of the online offer and web hosting

We process users' data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device.

  • Processed data types: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); metadata, communication data and process data (e.g. IP addresses, time data, identification numbers, persons involved); log data (e.g. log files relating to logins or the retrieval of data or access times). Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation).

  • Data subjects: Users (e.g. website visitors, users of online services). Service recipients and clients.

  • Purposes of processing: Provision of our online services and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); security measures; Content Delivery Network (CDN). Provision of contractual services and fulfillment of contractual obligations.

  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.

  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO).

Further information on processing operations, procedures and services:

  • Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called “web host”); legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

  • Collection of access data and log files: Access to our online offering is recorded in the form of so-called “server log files”. The server log files may include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the event of abusive attacks, so-called DDoS attacks), and to ensure the utilization of the servers and their stability; legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). 

  • Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

  • Content delivery network: We use a “content delivery network” (CDN). A CDN is a service with the help of which the content of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

  • Cloudflare: Content Delivery Network (CDN) - Service that allows content of an online offer, in particular large media files such as graphics or program scripts, to be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Service provider: Cloudflare, Inc, 101 Townsend St, San Francisco, CA 94107, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.cloudflare.com; Privacy Policy: https://www.cloudflare.com/privacypolicy/; Data processing agreement: https://www.cloudflare.com/cloudflare-customer-dpa/. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Data Privacy Framework (DPF).

  • Sentry: Monitoring of system stability and detection of code errors - information on the device or time of error is collected pseudonymously and is subsequently deleted; service provider: Functional Software Inc, Sentry, 132 Hawthorne Street, San Francisco, California 94107, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://sentry.io; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://sentry.io/privacy/; Data processing agreement: https://sentry.io/legal/dpa/. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Data Privacy Framework (DPF). 

  • Cloudways: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: Cloudways, Junction Business Centre, 1st Floor Sqaq Lourdes, St Julians STJ3334, Malta; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.cloudways.com/de/; Privacy Policy: https://www.cloudways.com/en/terms.php#privacy. Basis for third country transfers: Switzerland - adequacy decision (Malta).

  • Vercel: Services in the field of provision of information technology infrastructure and related services (e.g. storage space and/or computing capacity) and development environment; Service provider: Vercel Inc, 340 S Lemon Ave #4133, Walnut, CA 91789, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://vercel.com; Privacy Policy: https://vercel.com/legal/privacy-policy; Data processing agreement: https://vercel.com/legal/dpa. Basis for third country transfers: EU/EEA - Standard Contractual Clauses (https://vercel.com/legal/dpa), Switzerland - Standard Contractual Clauses (https://vercel.com/legal/dpa).

  • SendGrid: Email dispatch and communication platform for transactional and marketing emails; Service provider: Twilio Ireland Limited, 25 - 28 North Wall Quay, North Wall, Dublin 1, D01 H104, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://sendgrid.com; Privacy Policy: https://www.twilio.com/legal/privacy; Data processing agreement: https://www.twilio.com/legal/data-protection-addendum. Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - adequacy decision (Ireland).

  • Wix: Our website is hosted on the Wix.com platform. Wix is a cloud-based website builder that enables us to create and manage our site. In connection with the provision of this website, Wix processes data in accordance with Wix's privacy policy, which you can view at https://www.wix.com/about/privacy.

Use of cookies

The term “cookies” refers to functions that store information on users' end devices and read it from them. Cookies can also be used for various purposes, for example to ensure the functionality, security and convenience of online services and to analyze visitor flows. We use cookies in accordance with the statutory provisions. If necessary, we obtain the user's consent in advance. If consent is not required, we rely on our legitimate interests. This applies if the storage and reading of information is essential in order to be able to provide expressly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about the scope and which cookies are used.

 

Information on the legal basis under data protection law: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to the storage duration, a distinction is made between the following types of cookies:

 

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g. browser or mobile application).

Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. If we do not provide users with explicit information on the type and storage duration of cookies (e.g. when obtaining consent), they should assume that they are permanent and that they may be stored for up to two years.

General information on revocation and objection (opt-out): Users can revoke the consents they have given at any time and also declare an objection to processing in accordance with the legal requirements, including by means of their browser's privacy settings.

Processed data types: Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).

Data subjects: Users (e.g. website visitors, users of online services).

Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO). Consent (Art. 6 para. 1 sentence 1 lit. a) DSGVO).

Further information on processing processes, procedures and services:

  • Processing of cookie data on the basis of consent: We use a consent management solution in which user consent is obtained for the use of cookies or for the procedures and providers mentioned in the consent management solution. This procedure is used to obtain, log, manage and revoke consent, in particular with regard to the use of cookies and comparable technologies that are used to store, read and process information on users' end devices. As part of this procedure, user consent is obtained for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure. Users also have the option of managing and revoking their consent. The declarations of consent are stored in order to avoid a new query and to be able to provide proof of consent in accordance with the legal requirements. The storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or their device. If no specific information on the providers of consent management services is available, the following general information applies: Consent is stored for up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers) and information on the browser, the system and the end device used; legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) DSGVO).

  • BorlabsCookie: Consent management: Process for obtaining, logging, managing and revoking consent, in particular for the use of cookies and similar technologies for storing, reading and processing information on users' end devices and their processing; Service provider: Execution on servers and/or computers under its own responsibility under data protection law; Website: https://de.borlabs.io/borlabs-cookie/. Further information: An individual user ID, language and types of consent and the time of their submission are stored on the server and in the cookie on the user's device.

Special notes on applications (apps)

We process the data of users of our application to the extent necessary to provide users with the application and its functionalities, to monitor its security and to develop it further. We may also contact users in compliance with legal requirements if communication is necessary for the purposes of administering or using the application. Otherwise, we refer to the data protection information in this privacy policy with regard to the processing of user data.

 

Legal basis: The processing of data required to provide the functionalities of the application serves to fulfill contractual obligations. This also applies if the provision of the functions requires user authorization (e.g. release of device functions). If the processing of data is not necessary for the provision of the functionalities of the application, but serves the security of the application or our business interests (e.g. collection of data for the purpose of optimizing the application or security purposes), it is carried out on the basis of our legitimate interests. If users are expressly asked for their consent to the processing of their data, the data covered by the consent is processed on the basis of the consent.

  • Processed data types: inventory data (e.g. full name, residential address, contact information, customer number, etc.); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved); payment data (e.g. bank details, invoices, payment history). Contract data (e.g. subject matter of the contract, term, customer category).

  • Data subjects: Users (e.g. website visitors, users of online services).

  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures. Provision of our online services and user-friendliness.

  • Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.

  • Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO

Further information on processing procedures, methods, and services:

  • Commercial use: We process the data of our application users, registered users, and any test users (hereinafter collectively referred to as "users") in order to provide them with our contractual services, as well as on the basis of legitimate interests to ensure the security of our application and to further develop it. The required information is marked as such within the scope of the use, order, or similar contract conclusion and may include the information required for the provision of services and any billing, as well as contact information for any follow-up consultations. Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Registration, Login, and User Account


Users can create a user account. During registration, users are provided with the required mandatory information, which is then processed for the purpose of providing the user account based on contractual obligations. The data processed includes, in particular, login information (username, password, and email address).

When using our registration and login functions and the user account, we store the IP address and the time of the respective user action. This storage is based on our legitimate interests and those of the user in protecting against misuse and other unauthorized use. This data is generally not shared with third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users can be informed by email about events relevant to their user account, such as technical changes.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); log data (e.g., log files regarding logins or data retrieval or access times).

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; organizational and administrative procedures; provision of our online offering and user-friendliness.

  • Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Deletion after termination.

  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) DSGVO). Legitimate interests (Art. 6 (1) (f) DSGVO).

Further information on processing procedures, methods, and services:

  • Registration with real names: Due to the nature of our community, we ask users to use our services only using their real names. This means that the use of pseudonyms is not permitted. Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) DSGVO).

Blogs and Publication Media


We use blogs or similar means of online communication and publication (hereinafter "Publication Media"). Readers' data is processed for the purposes of the Publication Media only to the extent necessary for its presentation and communication between authors and readers, or for security reasons. For further information, please refer to the information on the processing of visitors to our Publication Media in this Privacy Policy.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and process data (e.g., IP addresses, time information, identification numbers, persons involved).

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing: Feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.

  • Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.

  • Legal basis: Legitimate interests (Art. 6 (1) (f) DSGVO).

Contact and Inquiry Management


When you contact us (e.g., by mail, contact form, email, telephone, or via social media), as well as within the framework of existing user and business relationships, the information provided by the person contacting you will be processed to the extent necessary to respond to the contact inquiries and any requested actions.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).

  • Data subjects: Communication partners.

  • Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.

  • Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.

  • Legal basis: Legitimate interests (Art. 6 (1) (f) DSGVO). Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) DSGVO).

Further information on processing procedures, methods, and services:

  • Contact form: When you contact us via our contact form, by email, or other communication channels, we process the personal data you provide to answer and process your request. This generally includes information such as your name, contact information, and, if applicable, other information that is provided to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating with you; legal bases: contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) DSVO), legitimate interests (Art. 6 (1) (f) DSGVO).

  • HubSpot CRM: Managing customer contacts, tracking sales activities, automating marketing campaigns, analyzing sales data, creating and managing email campaigns, integrating with other tools and platforms, managing customer support requests, AI-powered content generation, personalized email creation, predictive sales forecasts, automated workflow descriptions, and AI chatbots for customer interaction; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) DSGVO), legitimate interests (Art. 6 (1) (f) DSGVO); Website: https://www.hubspot.de; Privacy policy: https://legal.hubspot.com/de/privacy-policy; Data processing agreement: https://legal.hubspot.com/dpa. Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF).

Communication via Messenger


We use messengers for communication purposes and therefore ask you to observe the following information regarding the functionality of the messengers, encryption, the use of communication metadata, and your options for opting out.

You can also contact us via alternative means, e.g., by phone or email. Please use the contact options provided to you or the contact options provided within our online offering.

In the case of end-to-end encryption of content (i.e., the content of your message and attachments), we would like to point out that the communication content (i.e., the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption enabled to ensure the encryption of the message content.

However, we would also like to point out to our communication partners that although the providers of the messengers cannot see the content, they can find out that and when communication partners communicate with us, as well as technical information about the device used by the communication partners and, depending on the settings of their device, location information (so-called metadata) is processed.

Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and they contact us on their own initiative, for example, we use Messenger in our relationship with our contractual partners and in the context of contract initiation as a contractual measure. In the case of other interested parties and communication partners, we use Messenger based on our legitimate interest in fast and efficient communication and in meeting the needs of our communication partners in communicating via Messenger. We would also like to point out that we will not transmit the contact details you have provided to us to Messenger for the first time without your consent.

Revocation, objection, and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via messenger, we delete messages in accordance with our general deletion guidelines (e.g., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have responded to any inquiries from the communication partners, provided that no reference to a previous conversation is expected and there are no statutory retention periods that prevent deletion.

Reservation of reference to other communication channels: To ensure your security, we ask for your understanding that for certain reasons we may not be able to respond to inquiries via messenger. This applies to situations in which, for example, contract details must be treated with particular confidentiality or a response via messenger does not meet formal requirements. In these cases, we recommend that you use more suitable communication channels.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); Usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, persons involved).

  • Data subjects: Communication partners.

  • Purposes of processing: Communication. Direct marketing (e.g., by email or post).

  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion."

  • Legal basis: Consent (Art. 6 (1) (a) DSGVO); Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) DSGVO). Legitimate interests (Art. 6 (1) (f) DSGVO).

Further information on processing procedures, methods, and services:

 

  • WhatsApp: Text messages, voice and video calls, sending images, videos, and documents, group chat function, end-to-end encryption for increased security; Service provider: WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) DSGVO); Website: https://www.whatsapp.com/; Privacy Policy: https://www.whatsapp.com/legal. Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland).

Video conferences, online meetings, webinars, and screen sharing


We use platforms and applications from other providers (hereinafter referred to as "conference platforms") for the purpose of conducting video and audio conferences, webinars, and other types of video and audio meetings (hereinafter collectively referred to as "conferences"). When selecting conference platforms and their services, we comply with legal requirements.

Data processed by conference platforms: When participating in a conference, the conference platforms process the personal data of participants listed below. The scope of processing depends on which data is required for a specific conference (e.g., providing access data or real names) and which optional information is provided by the participants. In addition to processing for the purpose of conducting the conference, participants' data may also be processed by the conference platforms for security purposes or to optimize the service. The data processed includes personal information (first name, last name), contact information (email address, telephone number), access data (access codes or passwords), profile pictures, information about professional position/function, the IP address of the internet access, information about the participants' end devices, their operating system, the browser and its technical and language settings, information about the content of the communication processes, i.e., entries in chats as well as audio and video data, as well as the use of other available functions (e.g., surveys). The content of the communications is encrypted to the extent technically provided by the conference providers. If the participants are registered as users on the conference platforms, further data may be processed in accordance with the agreement with the respective conference provider.

Logging and Recordings: If text entries, participation results (e.g., from surveys), and video or audio recordings are logged, participants will be transparently informed in advance and, where necessary, asked for their consent.

Participant data protection measures: Please refer to the conference platforms' privacy policies for details on how your data is processed and select the security and data protection settings that are optimal for you within the conference platform settings. Please also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g., by informing roommates, locking doors, and, where technically possible, using the background blur function). Links to the conference rooms and access data must not be passed on to unauthorized third parties.

Notes on legal bases: If, in addition to the conference platforms, we also process user data and ask users for their consent to use the conference platforms or certain functions (e.g., consent to recording conferences), the legal basis for processing is this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g., in participant lists, in the case of processing call results, etc.). Furthermore, user data is processed based on our legitimate interest in efficient and secure communication with our communication partners.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); image and/or video recordings (e.g., photographs or video recordings of a person); sound recordings. Log data (e.g., log files regarding logins or data retrieval or access times).

  • Data subjects: Communication partners; users (e.g., website visitors, users of online services). Depicted persons.

  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; communication. Office and organizational procedures.

  • Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.

  • Legal basis: Legitimate interests (Article 6 (1) (f) DSGVO).

Further information on processing procedures, methods, and services:

Advertising communication via email, mail, fax, or telephone

 

We process personal data for the purposes of advertising communication, which can be carried out via various channels, such as email, telephone, mail, or fax, in accordance with legal requirements. Recipients have the right to revoke consent granted at any time or to object to advertising communication at any time. After revocation or objection, we store the data required to prove previous authorization for contacting or sending for up to three years after the end of the year of the revocation or objection based on our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. Based on our legitimate interest in permanently respecting the user's revocation or objection, we also store the data required to avoid further contact (e.g., depending on the communication channel, the email address, telephone number, name).

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); Contact details (e.g., postal and email addresses or telephone numbers). Content data (e.g., textual or visual messages and contributions, as well as information relating to them, such as authorship or time of creation).

  • Data subjects: Communication partners.

  • Purposes of processing: Direct marketing (e.g., by email or post); Marketing. Sales promotion. Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion." Legal basis: Consent (Art. 6 (1) (a) DSGVO). Legitimate interests (Art. 6 (1) (f) DSGVO).

Surveys and Questionnaires

We conduct surveys and questionnaires to collect information for the respective communicated survey or questionnaire purpose. The surveys and questionnaires we conduct (hereinafter "surveys") are evaluated anonymously. Personal data is only processed to the extent necessary for the provision and technical implementation of the surveys (e.g., processing the IP address to display the survey in the user's browser or to enable resumption of the survey using a cookie).

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).

  • Data subjects: Participants.

  • Purposes of processing: Feedback (e.g., collecting feedback via online forms). Surveys and questionnaires (e.g., surveys with input options, multiple-choice questions).

  • Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.

  • Legal basis: Legitimate interests (Art. 6 (1) (f) DSGVO). Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) DSGVO).

Further information on processing procedures, methods, and services:

  • Typeform: Creation of forms and surveys and management of participant contributions; Service provider: TYPEFORM SL, Carrer Bac de Roda, 163, local, 08018 – Barcelona, ​​Spain; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.typeform.com/; Privacy Policy: https://admin.typeform.com/to/dwk6gt/; Data processing agreement: https://admin.typeform.com/to/dwk6gt/. Basis for third-country transfers: Switzerland – Adequacy Decision (Spain).

  • HubSpot CRM: Managing customer contacts, tracking sales activities, automating marketing campaigns, analyzing sales data, creating and managing email campaigns, integrating with other tools and platforms, managing customer support requests, AI-powered content generation, personalized email creation, predictive sales forecasts, automated workflow descriptions, and AI chatbots for customer interaction; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.hubspot.de; Privacy policy: https://legal.hubspot.com/de/privacy-policy; Data processing agreement: https://legal.hubspot.com/dpa. Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF).

Web Analysis, Monitoring, and Optimization


Web analysis (also known as "reach measurement") is used to evaluate visitor traffic to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. Using reach analysis, we can, for example, identify when our online offering or its functions or content are most frequently used, or encourage reuse. It also enables us to understand which areas require optimization.

In addition to web analysis, we may also use testing procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles—data summarized for a usage process—may be created for these purposes, and information may be stored in a browser or device and then read out. The information collected includes, in particular, websites visited and the elements used there, as well as technical information, such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, the processing of location data is also possible.

In addition, users' IP addresses are stored. However, we use an IP masking process (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no user data (such as email addresses or names) is stored for web analysis, A/B testing, and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software we use know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective processes.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of recurring visitors); Profiles with user-related information (creation of user profiles); Provision of our online offering and user-friendliness. Tracking (e.g., interest-/behavior-based profiling, use of cookies).

  • Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Cookies are stored for up to two years. (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years.)

  • Security measures: IP masking (pseudonymization of the IP address).

  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods, and services:

  • dub.co: We use the services of dub.co to shorten URLs, for example, when posting on social media platforms and as part of newsletters. Dub.co collects anonymous usage data to tell us how many times a specific shortened link has been clicked. This information is aggregated and not reported on an individual basis. Dub.co does not collect any personally identifiable information about you and does not have access to information you provide to us. Further information on how dub.co uses cookies and collects usage data is available in its privacy policy at: https://dub.co/privacy.

  • Adobe Analytics: Adobe Analytics; Service provider: Adobe Systems Software Ireland, 4-6, Riverwalk Drive, Citywest Business Campus, Brownsbarn, Dublin 24, D24 DCW0, Ireland; Legal basis: Consent (Art. 6 (1) (a) DSGVO); Website: https://business.adobe.com/de/products/analytics/adobe-analytics.html;PrivacyPolicy: https://www.adobe.com/de/privacy.html. Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland).

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed within one or more usage processes, which search terms they used, accessed these again, or interacted with our online offering. The time and duration of use are also stored, as are the sources of users who refer to our online offering and technical aspects of their devices and browsers. Pseudonymous profiles of users are created using information from the use of various devices, whereby cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics does provide coarse geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used solely for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any other purpose. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland); Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de; Settings for displaying advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and data processed).

  • Google Tag Manager: We use Google Tag Manager, a software from Google that allows us to centrally manage so-called website tags via a user interface. Tags are small code elements on our website that are used to record and analyze visitor activity. This technology helps us improve our website and the content offered on it. Google Tag Manager itself does not create user profiles, does not store cookies with user profiles, and does not perform any independent analyses. Its function is limited to simplifying and making the integration and management of tools and services that we use on our website more efficient. Nevertheless, when Google Tag Manager is used, the user's IP address is transmitted to Google, which is necessary for technical reasons in order to implement the services we use. Cookies may also be set in the process. However, this data processing only occurs if services are integrated via Tag Manager. For more detailed information about these services and their data processing, please refer to the further sections of this privacy policy; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms. Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland).

  • Google Tag Manager (server-side use): Google Tag Manager is an application with which we manage so-called website tags via an interface and thus integrate other services into our online offering (see also the additional information in this Privacy Policy). Therefore, neither user profiles nor cookies are stored in the Tag Manager itself (which implements the tags). The integration of the other services takes place on the server side. This means that user data is not transmitted directly from their device to the respective service or Google. In particular, the user's IP address is not transmitted to the other service. Instead, the data is first transmitted to our server, where the user records are assigned to our internal user identification number. The subsequent transmission of the data from our server to the servers of the respective service providers only takes place in this pseudonymized form. The user identification number does not contain any unique data, such as names or email addresses. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland). Further information: https://business.safety.google/adsservices/ (types of processing and data processed).

  • HubSpot Analytics: Web analytics, reach measurement, and analysis of user behavior regarding usage and interests regarding functions and content, as well as their duration of use, based on a pseudonymous user identification number and profiling. Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.hubspot.com/products/marketing/analytics; Privacy Policy: https://legal.hubspot.com/de/privacy-policy; Data processing agreement: https://legal.hubspot.com/dpa. Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Data Privacy Framework (DPF).

  • plausible.io: Reach measurement and web analytics; no use of cookies or similar persistent online identifiers; recurring visitors are recognized using a pseudonymous identifier that is deleted after one day. Otherwise, no personal data is stored (https://plausible.io/data-policy); no data is passed on to third parties; processing takes place on the plausible.io server on the basis of a data processing agreement; Service provider: Plausible Insights OÜ, Västriku tn 2, 50403, Tartu, Estonia; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://plausible.io/; Privacy policy: https://plausible.io/privacy; Data processing agreement: https://plausible.io/dpa. Basis for third country transfers: Switzerland – adequacy decision (Estonia).

Online Marketing


We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on users' potential interests, as well as the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called "cookie"), or similar processes are used to store the user information relevant to the presentation of the aforementioned content. This may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

Users' IP addresses are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no user data (such as email addresses or names) is stored within the online marketing process, but rather pseudonyms. This means that neither we nor the providers of the online marketing processes know the actual user identity, but only the information stored in their profiles.

The statements in the profiles are generally stored in cookies or similar processes. These cookies can generally be read later on other websites that use the same online marketing process and analyzed for the purpose of displaying content, supplemented with additional data, and stored on the server of the online marketing process provider.

In exceptional cases, it is possible to assign user data to profiles, primarily if the users are members of a social network whose online marketing process we use, and the network links the user profiles with the aforementioned information. Please note that users can enter into additional agreements with the providers, for example, by consenting during registration.

We generally only receive access to summarized information about the success of our advertisements. However, we can use conversion measurements to check which of our online marketing processes have led to a conversion, i.e., for example, to the conclusion of a contract with us. Conversion measurements are used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.

Information on revocation and objection:

We refer to the privacy policies of the respective providers and the objection options (so-called "opt-out") specified for the providers. If no explicit opt-out option has been provided, you can deactivate cookies in your browser settings. However, this may limit the functions of our online offering. We therefore recommend the following additional opt-out options, which are summarized for each area:

  • a) Europe: https://www.youronlinechoices.eu.

  • b) Canada: https://www.youradchoices.ca/choices.

  • c) USA: https://www.aboutads.info/choices.

  • d) Cross-regional: https://optout.aboutads.info.

  • Types of data processed: Content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved); Event data (Facebook) ("Event data" is information that is sent to the provider Meta, for example, via meta pixels (whether via apps or other channels) and relates to people or their actions. This data includes details about website visits, interactions with content and functions, app installations, and product purchases. The event data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that event data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or phone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted.); Contact information (Facebook) ("Contact information" is data that (clearly) identifies data subjects, such as names, email addresses, and telephone numbers, which can be transmitted to Facebook, e.g., via Facebook Pixel or upload, for matching purposes to create custom audiences. After matching to create target groups, the contact information is deleted.)

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of recurring visitors); Tracking (e.g., interest-/behavior-based profiling, use of cookies); Conversion measurement (measurement of the effectiveness of marketing measures); Target group formation; Marketing; Profiles with user-related information (creation of user profiles); Provision of our online offering and user-friendliness; Remarketing; Click tracking.

  • Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Cookies may be stored for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).

  • Security measures: IP masking (pseudonymization of the IP address).

  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods, and services:

  • Meta pixels and target group creation (custom audiences): With the help of the meta pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), Meta is able to define visitors to our online offering as a target group for displaying advertisements (so-called "meta ads"). Accordingly, we use the meta pixel to display the meta ads we place only to those users on Meta platforms and within the services of partners cooperating with Meta (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interest in certain topics or products, which can be seen from the websites visited) that we transmit to Meta (so-called "custom audiences"). With the help of the meta pixel, we also want to ensure that our meta ads correspond to the potential interests of users and do not appear annoying. With the help of the meta pixel, we can also track the effectiveness of the meta ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a meta ad (so-called “conversion measurement”); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/; Order processing agreement: https://www.facebook.com/legal/terms/dataprocessing; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland); Further information: Event data of users, i.e. , i.e., behavioral and interest information, is processed for the purposes of targeted advertising and target group building on the basis of the joint controller agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to the parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).

  • Extended matching for the meta pixel: In addition to the processing of event data when using the meta pixel (or comparable functions, e.g., in apps), contact information (data that identifies individuals, such as names, email addresses, and telephone numbers) is also collected by Meta within our online offering or transmitted to Meta. The processing of contact information serves to create target groups (so-called "custom audiences") for the display of content and advertising information oriented towards the presumed interests of the users. The collection, transmission and comparison with data available at Meta does not take place in plain text, but as so-called "hash values", i.e. mathematical representations of the data (this method is used, for example, when storing passwords). After the comparison for the purpose of creating target groups, the contact information is deleted. Legal basis: Consent (Art. 6 (1) (a) GDPR); Data protection declaration: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing; Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Data Privacy Framework (DPF). Further information: https://www.facebook.com/legal/terms/data_security_terms.

  • Facebook advertisements: Placing advertisements within the Facebook platform and evaluating the ad results; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland); Opt-out option: We refer to the data protection and advertising settings in the user profile on the Facebook platforms as well as to Facebook’s consent procedures and contact options for exercising information and other data subject rights, as described in Facebook’s privacy policy; Further information: Event data of users, i.e. Behavioral and interest information is processed for the purposes of targeted advertising and audience building on the basis of the joint controller agreement (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to the parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).

  • Google Ads and conversion measurement: Online marketing methods for the purpose of placing content and advertisements within the service provider's advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who are likely to be interested in the advertisements. In addition, we measure the conversion of the advertisements, i.e. whether users have used them as an opportunity to interact with the ads and use the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR), Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.

  • Google Ads Remarketing: Google Remarketing, also known as retargeting, is a technology that adds users who use an online service to a pseudonymous remarketing list so that users can be shown ads on other online offerings based on their visit to the online service. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.

  • Instagram advertisements: Placing advertisements within the Instagram platform and evaluating the ad results; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland); Possibility of objection (opt-out): We refer to the data protection and advertising settings in the user profile on the Instagram platform as well as within the framework of Instagram’s consent process and Instagram’s contact options for exercising information and other data subject rights in Instagram’s privacy policy; Further information: Event data of users, i.e. Behavioral and interest information is processed for the purposes of targeted advertising and audience building on the basis of the joint controller agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to the parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).

  • LinkedIn Insight Tag: Code that is loaded when a user visits our online offering and tracks the user's behavior and conversions and saves them in a profile (possible uses: measuring campaign performance, optimizing ad delivery, building custom and similar audiences); Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) DSVGO); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Cookie Policy: https://www.linkedin.com/legal/cookie_policy; Data processing agreement: https://www.linkedin.com/legal/l/dpa; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

  • Microsoft Advertising: Online marketing method for the purpose of placing content and advertisements within the service provider's advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who are likely to be interested in the advertisements. We also measure the conversion of the advertisements, i.e., whether users have used them as an opportunity to interact with the advertisements and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal basis: Consent (Art. 6 (1) (a) DSVGO), Legitimate Interests (Art. 6 (1) (f) DSVGO); Website: https://about.ads.microsoft.com/en-us; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland). Opt-out option: https://account.microsoft.com/privacy/ad-settings/.

  • UTM parameters: Analysis of sources and user actions based on an extension of web addresses referring to us with an additional parameter, the "UTM" parameter. For example, a UTM parameter "utm_source=platformX &utm_medium=video" can tell us that a person clicked on the link on platform X within a video. The UTM parameters provide information about the source of the link, the medium used (e.g., social media, website, newsletter), the type of campaign, or the content of the campaign (e.g., post, link, image, and video). With this information, we can, for example, check our online visibility or the effectiveness of our campaigns; Legal basis: Legitimate interests (Art. 6 (1) (f) DSVGO).

  • Instagram: Social network, enables sharing photos and videos, commenting on and favorite posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) DSVGO); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/. Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland).

Presences on social networks (social media)

We maintain online presences within social networks and, in this context, process user data to communicate with users active there or to provide information about us.

We would like to point out that user data may be processed outside the European Union. This could pose risks for users, for example, because it could make it more difficult to enforce user rights.

Furthermore, user data is generally processed within social networks for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. These profiles may, in turn, be used to place advertisements within and outside the networks that presumably correspond to the users' interests. Therefore, cookies are generally stored on users' computers, in which the user behavior and interests are stored. In addition, user profiles can also store data independent of the devices used by users (especially if they are members of the respective platforms and are logged in there).

For a detailed description of the respective processing methods and the opt-out options, please refer to the privacy policies and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted with the providers. Only the latter have access to user data and can directly take appropriate measures and provide information. If you still need assistance, please contact us.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing: Communication; Feedback (e.g., collecting feedback via online form); Public relations.

  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion."

  • Legal basis: Legitimate interests (Art. 6 (1) (f) DSGVO).

Further information on processing procedures, methods, and services:

  • Instagram: Social network, enables sharing photos and videos, commenting on and favorite posts, sending messages, and subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) DGSVO); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland).

  • LinkedIn: Social network – We, together with LinkedIn Ireland Unlimited Company, are responsible for collecting (but not further processing) visitor data used to create the "Page Insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as the actions they take. Details about the devices used, such as IP addresses, operating systems, browser types, language settings, and cookie data, are also collected, as are information from user profiles such as job function, country, industry, hierarchy level, company size, and employment status. Data protection information regarding the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy. We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum," https://legal.linkedin.com/pages-joint-controller-addendum), which specifically regulates the security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of data subjects (i.e., users can, for example, direct requests for information or deletion directly to LinkedIn). The rights of users (in particular the right to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint controllership is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transmission of data to the parent company LinkedIn Corporation in the USA. Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) DGSVO); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Plug-ins and embedded functions and content


We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos, or city maps (hereinafter collectively referred to as "content").

Integration always requires that the third-party providers of this content process the users' IP address, as they would not be able to send the content to their browsers without an IP address. The IP address is therefore necessary for the display of this content or functions. We endeavor to only use content whose respective providers use the IP address solely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These "pixel tags" enable information, such as visitor traffic on the pages of this website, to be evaluated. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of visit, and other information about the use of our online services, but may also be linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as the information relating to them, such as details on authorship or time of creation); location data (information on the geographical position of a device or person). Event Data (Facebook) ("Event Data" is information that is sent, for example, via meta pixels (whether via apps or other channels) to the provider Meta and relates to individuals or their actions. This data includes details about website visits, interactions with content and functions, app installations, and product purchases. Event data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that event data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or phone numbers. "Event Data" is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted.)

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing: Provision of our online offering and user-friendliness; provision of contractual services and fulfillment of contractual obligations; profiles with user-related information (creation of user profiles). Marketing.

  • Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Cookies are stored for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).

  • Legal basis: Consent (Art. 6 (1) (a) DSGVO). Legitimate interests (Art. 6 (1) (f) DSGVO).

Further information on processing procedures, methods, and services:

  • Integration of third-party software, scripts, or frameworks (e.g., jQuery): We integrate software into our online offering that we retrieve from servers of other providers (e.g., function libraries that we use to display or enhance the user-friendliness of our online offering). The respective providers collect the users' IP address and may process it for the purposes of transmitting the software to the user's browser, as well as for security purposes, and for evaluating and optimizing their offering. – We integrate software into our online offering that we retrieve from servers of other providers (e.g., function libraries that we use to display or enhance the user-friendliness of our online offering). The respective providers collect the users' IP address and may process it for the purposes of transmitting the software to the user's browser, as well as for security purposes, and for evaluating and optimizing their offering; legal basis: legitimate interests (Art. 6 (1) (f) DGSVO).

  • Facebook plugins and content: Facebook social plugins and content – ​​This can include, for example, content such as images, videos or texts and buttons that users can use to share content from this online offering within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during a transmission (but not the further processing) of “event data” that Facebook collects or receives during a transmission using the Facebook social plugins (and content embedding functions) that run on our online offering for the following purposes: a) displaying content and advertising information that corresponds to the presumed interests of users; b) delivering commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving ad delivery and personalizing features and content (e.g., improving the recognition of which content or advertising information presumably corresponds to users' interests). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which specifically regulates the security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing does not take place within the framework of joint controllership, but on the basis of a data processing agreement (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing), the “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses (“Facebook EU Data Transfer Addendum”, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 (1) (a) DSGVO); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland).

  • Google Fonts (provision on own server): Provision of font files for the purpose of a user-friendly presentation of our online offering; Service provider: The Google Fonts are hosted on our server; no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 (1) (f) DSGVO.

  • Google Fonts (obtained from Google servers): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free, and efficient use of fonts and symbols with regard to timeliness and loading times, their consistent presentation, and consideration of possible licensing restrictions. The font provider is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted that is necessary for providing the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA. When visiting our online offering, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e., a software interface for retrieving fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) from Google Fonts and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the user to access the internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of website visitors, and the referring URL (i.e., the web page where the Google font should be displayed). IP addresses are neither logged nor stored on Google servers, and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent, and referring URL). Access to this data is limited and tightly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. The Google Fonts Web API requires the user agent to customize the font generated for each browser type. The user agent is logged primarily for debugging purposes and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts Analytics page. Finally, the referring URL is logged so that the data can be used for production maintenance and to generate an aggregated report on top integrations based on the number of font requests. Google states that it does not use any of the information collected by Google Fonts to create profiles of end users or to serve targeted ads. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) DSGVO); Website: https://fonts.google.com/; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland). Further information: https://developers.google.com/fonts/faq/privacy?hl=de.

  • Google Maps: We integrate the maps of the "Google Maps" service provided by Google. The data processed may include, in particular, users' IP addresses and location data. Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland. Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy. Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland).

  • Instagram plugins and content: Instagram plugins and content – ​​This can include, for example, content such as images, videos or texts and buttons that users can use to share content from this online offering within Instagram. – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during a transmission (but not the further processing) of “event data” that Facebook collects using Instagram functions (e.g., embedding functions for content) that are executed on our online offering or receives during a transmission for the following purposes: a) Displaying content and advertising information that corresponds to the presumed interests of users; b) Delivery of commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) Improving ad delivery and personalizing functions and content (e.g., improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which specifically regulates the security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing does not take place within the framework of joint controllership, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Switzerland – Adequacy Decision (Ireland).

  • LinkedIn Plugins and Content: LinkedIn Plugins and Content – ​​This may include, for example, content such as images, videos, or texts and buttons that allow users to share content from this online offering within LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Data processing agreement: https://legal.linkedin.com/dpa; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

  • reCAPTCHA: We integrate the "reCAPTCHA" function to be able to recognize whether entries (e.g. in online forms) are made by humans and not by automatically acting machines (so-called "bots"). The data processed may include IP addresses, information about operating systems, devices or browsers used, language settings, location, mouse movements, keystrokes, time spent on websites, previously visited websites, interactions with ReCaptcha on other websites, possibly cookies and the results of manual recognition processes (e.g. answering questions asked or selecting objects in images). The data processing is based on our legitimate interest in protecting our online offering from abusive automated crawling and spam; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: legitimate interests (Art. 6 (1) (f) GDPR); website: https://www.google.com/recaptcha/; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland). Opt-out option: Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for displaying advertisements: https://myadcenter.google.com/personalizationoff.

  • X plugins and content: Plugins and buttons from the "X" platform – This can include, for example, content such as images, videos, or text and buttons that users can use to share content from this online offering within X; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://x.com/de; Privacy Policy: https://x.com/de/privacy (Settings: https://x.com/personalization); Data processing agreement: https://privacy.x.com/en/for-our-partners/global-dpa. Basis for third-country transfers: EU/EEA – Standard Contractual Clauses (https://privacy.x.com/en/for-our-partners/global-dpa), Switzerland – Adequacy Decision (Ireland).

  • YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) DGSVO); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland). Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.

  • YouTube videos: Video content; YouTube videos are embedded via a special domain (recognizable by the "youtube-nocookie" component) in the so-called "extended data protection mode," which means that no cookies are collected on user activities to personalize video playback. However, information about user interaction with the video (e.g., remembering the last playback point) may be stored. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy. Basis for third-country transfers: EU/EEA – Data Privacy Framework (DPF), Switzerland – Adequacy Decision (Ireland).

  • Vimeo video player: Integration of a video player; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) DSGVO); Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Data processing agreement: https://vimeo.com/enterpriseterms/dpa. Basis for third-country transfers: EU/EEA – Standard Contractual Clauses (https://vimeo.com/enterpriseterms/dpa), Switzerland – Standard Contractual Clauses (https://vimeo.com/enterpriseterms/dpa).
    Adobe Express: Adobe Express is an online service from Adobe that enables users to create and share creative content such as graphics, videos, and web pages. Personal data is processed to provide service functionality, improve user experience, and ensure security. We use Adobe Express to design and share creative content such as graphics, flyers, and presentations. The platform helps us create visual materials that we use for marketing, internal communications, or educational purposes. Service provider: Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland; Website: https://www.adobe.com/about-adobe/impressum.html. Privacy policy: https://www.adobe.com/pri

Changes and Updates


We ask you to inform yourself regularly about the content of our privacy policy. We will adapt this privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that these addresses may change over time and ask you to check the information before contacting us.

bottom of page